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GUSTAVO APITI COUTURE
A DESIGNER'S JOURNEY
Growing up, Gustave was surrounded by creativity and craftsmanship. His family were steeped in the art of garment-making. His elder sister had a tailoring business that was a significant influence during his childhood. Intrigued by her work and the artistry involved, he closely observed her sewing. While his family initially dismissed his interest in fashion, Gustave's determination remained resolute. His creative inclinations grew as he experimented with making small garments for dolls and showcased a knack for clean and precise sewing. As Gustave honed his skills and continued to pursue his passion, his talent became undeniable and stunned the community around him with the potential that he flashed.
Growing up in Democratic Republic of the Congo
“My mom was so surprised to see that I was able to use a needle and create such small garments for dolls. From then on she took me under her wing and trained me to make patterns, cut fabric, and finish pieces."
Glimpse of our World!
In 2013, Gustave began a pivotal journey in Seattle, Washington, securing a role as a Technical Designer at the prestigious bridal company, Luly Yang. This position allowed him to deeply engage with the American fashion industry and develop key relationships. By 2014, his skills had drawn the attention of Nordstrom, leading to a position as a Fitter/Tailor for both men's and women’s attire. Known for his technical precision and expertise, Gustave quickly became the go-to tailor at Nordstrom’s flagship store, working with a variety of high-profile clients including politicians, musicians, athletes, and celebrities. In 2022, Gustave chose to leave Nordstrom to focus on his entrepreneurial goals.
New chapter in America
Gustavo Apiti has made a significant mark in the fashion industry, collaborating with celebrities like Macklemore (Artist), Russell Wilson (Athlete), Evan Turner (Athlete), CJ McCollum (Athlete), Jamal Adams (Athlete), Jay Inslee (Politician), and Rob Schneider (Entertainer). His brand's unique designs have graced high-profile runways and red carpets. Beyond his creative endeavors, Gustavo extends his influence to philanthropy, actively championing various non-profit initiatives and creating an impactful legacy that goes far beyond clothes.
Dream to reality
Gustavo earned a Northwest Regional Emmy Award in 2021, in partnership with Christopher Barnes and the Seattle Channel. The award solidified Gustavo's place as a top designer in the world of luxury and celebrity fashion. As Gustave Apiti's brand gained momentum, he seized the opportunity to apply for acclaimed fashion competitions like Next in Fashion and Project Runway, where his talent and vision earned him recognition as a finalist, further cementing his place as a prominent figure in the industry.
Emmy Award winning business: Gustavo Apiti Couture
Glimpse of our world
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Despite the discouragement from some family members, Gustave's passion for fashion persisted. Recognizing his potential, his mother quietly nurtured his talent, offering guidance and encouragement in secret. She advocated for his dreams and, against traditional expectations, supported his decision to attend fashion school. Gustavo enrolled at Tshwane University of Technology in South Africa where he earned a bachelor’s degree in Fashion Apparel & Design. Collaborating with leading South African fashion houses, like Strangelove, Dina & Dominique, JJ Schoeman and Sun Goddess, he gained valuable industry experience.
Driven by his passion for fashion
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